
The Dakar Rally runs mostly through Northwestern Africa, and is the most famous race of its type in the world. The guy we sponsored actually finished the race, which is a pretty major accomplishment. Another interesting note- The race was canceled this year because of terrorist threats.
Just thought that was cool. We're looking to do more sponsorships in the future, so if you see a NASCAR team that looks a little manlier than all the rest, it might be us.
But you'll have to smell them to be sure. They'll smell terrific. And manly, which goes without saying.
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